Reading Rescue I PROMO
Based in New York City, Reading Rescue is a literacy intervention program for elementary students and a professional development program for school staff members, sponsored by The Literacy Trust, Inc., a charitable not-for-profit educational foundation.
Reading Rescue sought to overhaul and contemporize the tutoring materials, company branding, and program website for a 2016 launch focused on growing the program throughout Manhattan and the surrounding boroughs.
How we helped:
Working closely with program founder and creator, Dr. Nora Hoover, from June 2014 to June 2016, Milburn Media Arts, LLC. helped to reimagine the ten tutor-training days into a versatile and comprehensive presentation. The new training package can now be delivered to a vast audience across a wide range of institutions while still maintaining the highest level of quality control. Through video content, complex graphics, and a facilitator delivering the training with the help of an iPad, we were able to achieve a complete interactive learning experience. MMA managed the project overhaul, maintaining the budget, scheduling and executing all necessary shoots, overseeing post-production workflow, and finally, implementation.
Project 375 I LIVE COVERAGE
Brandon recognized that the way to encourage people to become aware of and to support his foundation was to first tell his own story about being diagnosed and treated for Bipolar Personality Disorder. He wanted to publicly capture his story and his sensitive ability to talk to others who also struggle with mental disorder. This opening would create the impact to change the conversation about mental disorder.
Started by NY Jets’ star wide receiver, Brandon Marshall, Project 375 is passionately dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
How we helped:
Milburn Media Arts worked closely with the Project 375 marketing team to select interviewees for a “Real Chat” series to stream on the project's website and Youtube channel. Traveling to fundraising events around the country, MMA produced a series of live videos where Brandon interviewed a host of celebrity athletes who were coming out for the first time to talk about the details of their struggles with mental disorder. In addition, MMA created a series of intimate, one-on-one interviews with non-celebrities, also sharing their stories in the hopes that their journeys would provide guidance and aid for others.